Hailey Bieber: The Blueprint Behind a Billion-Dollar Beauty Empire
Most celebrity brands rely on fame; Hailey Bieber built something more durable. Rhode launched direct-to-consumer in 2022. Three years later, e.l.f. Cosmetics acquired it for $1 billion . The numbers are striking. Rhode achieved this with just ten products, no retail presence initially, and zero traditional advertising . The secret was a strategy centered on…